Brand Crisis Recovery · Salem, TN
Retail Jewellery Brand
80K+
People reached in 48 hrs
4.6★
Google Business rating
48 hrs
Crisis-to-authority time
The Problem
A 10-year heritage jeweller serving 25,000+ families faced severe identity crisis when a similarly-named competitor was implicated in a gold chit scam. Customer trust collapsed overnight with no digital response infrastructure in place.
The Outcome
80,000–100,000 families reached in 48 hours via newsprint. 4.6★ Google rating maintained through proactive review strategy. Brand signed Azul Elefant as ongoing Brand Manager.
