Question 1

Is the BAI™ Assessment really free?

Accepted Answer

Yes, completely free. No credit card, no login required. Answer 25 questions across 5 pillars and get your Brand Authority Score out of 100 instantly. We built it as a free diagnostic because every founder deserves to know where their brand stands before investing in anything.

Question 2

What do the 5 BAI™ pillars measure?

Accepted Answer

Strategic Clarity measures whether your positioning is defined and differentiated. Brand Narrative measures if your story connects and is consistent. Authority Presence measures your visibility and credibility. Distribution Engine measures whether your lead generation runs automatically. Demand & Trust measures customer loyalty, repeat business, and referrals.

Question 3

What happens after I get my BAI™ score?

Accepted Answer

You can share your results via WhatsApp or email, discuss them with a strategist for free, or upgrade to the Complete Brand Audit Report (₹2,499) which provides detailed diagnosis, competitive benchmarks, a 90-day action roadmap, and a 30-minute walkthrough call. The audit comes with a 100% money-back guarantee.

Question 4

How long does the BAI™ Assessment take?

Accepted Answer

About 5 minutes. It’s 25 questions with simple slider answers — no essay questions, no file uploads. Each question is written in plain English with an example to help you understand what’s being asked.

BAI™ Assessment Questions